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Watch out Apple. Samsung may bump up the due date for its Galaxy Note 5 supersized smartphone.
The Korean company will move up the traditional September unveiling of its next Galaxy Note to mid-August, the Wall Street Journal said on Friday, citing "a person familiar with the matter." TheGalaxy Note 4 and Note 3 both were announced in September, so this would mark a seemingly minor but significant change in Samsung's launch strategy.
Why August instead of September?
Up until last year, Samsung had typically been outscoring Apple with a bigger slice of the smartphone market. Consumers were gobbling up large-screened smartphones, triggering demand for Samsung's Galaxy lineup. But when Apple introduced its first big-screened phone with the iPhone 6last year, the tide started to turn. Apple outscored Samsung in market share, at least for a short while. By introducing the Galaxy Note 5 in mid August, Samsung has the chance to woo buyers several weeks before Apple, which typically unveils each new iPhone around the start of September.
And timing can be everything. Apple unveiled the 4.7-inch screened iPhone 6 and the 5.5-inch screened iPhone 6 Plus on September 9, 2014, and kicked off sales about a week and a half after that on September 19. Samsung unveiled the 5.7-inch screened Galaxy Note 4 on September 3, 2014, but the phone didn't actually go on sale until October 17 of that year, giving Apple several precious weeks to promote its new lineup and catch the interest of consumers.
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