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Whatever the actual figure Amazon paid to put together the first series of The Grand Tour, it’s almost certainly huge. With that in mind, the company is no doubt rather keen to get a good return on its investment in the form of people coughing up the £79 annual charge for Amazon Prime membership.
Predictably though, online piracy is making a sizeable dent in Amazon’s ROT, and perhaps an even bigger one than anticipated.
According to figures obtained from analytics firm MUSO by Mail Online, Amazon lost a potential £3.2 million in revenue in the UK alone, just for the first episode. MUSO reckons the first episode was pirated 7.9 million times, while the second one clocked 6.4 million illegal downloads/streams.
Chris Elkins, chief commercial officer of MUSO, told Mail Online: “It is the most illegally downloaded programme ever…It has overtaken every big show, including Game Of Thrones, for the totals across different platforms.” Cripes.
What we can’t know is how these colossal figures shape up to the legitimate viewing figures. Amazon Prime does not reveal audience figures as a rule, and isn’t breaking that rule for TGT.
It did reveal however that Clarkson, Hammond and May’s new car show had thehighest viewing figures for a debut show on the platform, beating previous record holder The Man In The High Castle.
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